Search Engine Friendly

Google friendly or Search Engine Friendly is the process of improving the visibility of a website or a web page in search engines results.

Search Engine Optimisation or SEO is all about creating a website that's discoverable by search engines and is a strategy that improves the website's ranking on search engines. 

There are 7 main SEO factors we use for designing search engine friendly websites.

User friendly web design

• Clean Code -  Include spider friendly navigation
• Create Lots of pages - It is better to have 20 pages than long 5 pages on your site. 
• Content - Each page should have a minimum of 250 words and discuss only one topic.
• Sitemaps – A sitemap containing text links should provide access to all the important sections and pages of the website.
• URLs – URLs should be search engine friendly which means that they should contain keywords descriptive of the pages they belong to.
• Size – The size of a website can impact its ranking.

Keywords should be located on each page

• Keywords located in the title tag of each page. 
• Keywords located in the h1 and h2 headings.
• Keywords located in the first paragraph of each page
• Keywords located in the text links.

META Tags

• Meta desciptions should contain the relevant keyword phrases. 

Image optimisation

• Images should be named properly and have an "alt" tag. 

Iinternal links

• Cross link between pages, links from each page to home page and link to each page. 
• There should be links on each page viewable from search engines, such as achor text links

Quality Content

• Each page should have content that is unique, relevant, quality and updated frequently.