Algorithm - Is the calculation the search engines use to find the most relevant information in relation to a search query.
Alt Tags - A Short tag for each photo on your site with a short text blurb so it can be found in an Image Search
Anchor Text – Text in your webpage content that is linked to another website or webpage.
Black Hat SEO – Black-hat SEO involves shortcuts and manipulation of a website, it is prohibited by the search engines which are heading on a page
Keyword Density – Is how often a keyword is mentioned on a page.
Heading Tags – HTML tags denoted by “<h1>Headline</h1>” that make the text bigger than other text on the page.
Head Terms – Phrases more generic in nature (usually 1-2 keywords long) that garner significant amount of search engine traffic, but provide little return.
HTML – Stands for Hypertext Markup Language is a standardised code for tagging text files to formate font, color, graphic, and hyperlinks to create webpages.
Back Links – Links to your website from external websites that are not on your domain.
Indexing – The process used by the search engines to crawl the web, scanning webpages and storing information about them.
Link Building – The process of generating inbound links from other websites.
Link Juice – The boost given to a website?s authority via inbound links from other authoritative websites.
Long-tail – The theory used to explain that while a majority of search traffic results from a small percentage of keywords (the head) there millions of unique keywords that make up a significant volume of search traffic in aggregate (the tail).
