What is a Keyword?
A keyword is essentially any word or phrase you use when searching with a search engine.
The search engine does its best to match your words with the words on websites.The first link you see in the search results should be the best match for your keyword, followed by the second best, and so on and so forth.
What does this mean for your business?
In order for you to be deemed the best match for you customers’ keywords, your website must use the same words they do. SEO involves the strategic placement of keywords throughout your website and on external websites that link back to you.
What is Keyword Research?
Keyword research is the process to find and research actual search terms people enter into the search engines when conducting a search. Keywords are researched in order to achieve better rankings in their desired keywords.
Keyword research, at its essence, is market research. It tells you what people are interested in, and in what relative numbers. Better yet, it reveals the actual language people are using when they think about those topics and this information is worth its weight in gold, if you know what to do with it. зеленый кофе с имбирем