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How to Optimise Content When You Don’t Know Jack About SEO

Knowing how to optimise content for search engines is essential, but often easier said than done. After all, mastering the art and science of search engine optimization (SEO) is no small feat.

Frequent updates to Google’s search ranking algorithm — notably Panda and Penguin — only complicate matters. Although such updates go a long way toward enhancing the quality of search results by, for example, discounting the high volumes of low-quality content produced by content farms, they also mean that the best ways to optimise content are constantly evolving.

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